ingWe believe user interfaces should be intuitive so users don’t have to think twice about what to do or why something is there.
The user experience is not just about good design. A designer can surely make something look good, but the user experience requires much more than that. Beautiful design can sometimes even distract the user.
To create suitable user interfaces, you must focus on the user’s needs and journey through the application. You must be an expert in many different inputs to develop great user interfaces. There is psychology, design and a lot of technology involved. However, it’s even more than that. In today’s world, applications must run on mobile first and on desktop first. The application must be great to use on every device – and be fast because performance matters.
So, developing good user interfaces is not just a matter of design because you need to test rigorously against users—and agile methodology fits perfectly with this. By using A/B tests, heat maps, and other means, it is not only possible to create good user interfaces but also truly great ones.
We believe that excellent user experience is a combination of business and experience analysis, marketing, graphical design, information architecture, and engineering. Working with clients and end-users has taught us to understand the UI, Usability, and UX requirements of the products, applications, websites, and mobile applications we design, engineer, and build. We also collaborate with specialised design and user experience agencies.
We work with start-ups, growing companies, large organisations, and corporates to create great user interfaces.