We believe that user interfaces should be so intuitive that users don’t have to think twice about what to do or why something is there.

The user experience is not just about good design.  A designer can surely make something look good, but the user experience requires much more than that.  In fact, beautiful design can sometimes even distract the user.

To create good user interfaces, you need to focus on the user’s needs and journey through the application.  To develop great user interfaces, you need to be an expert in many different inputs.  There is psychology, design and a lot of technology involved.  But the user experience is even more than that.  In today’s world, applications must run on mobile first but also on the desktop.  The application must be great to use on every device – and be fast, because performance matters.

So, developing good user interfaces is not just a matter of design because you need to test rigorously against users – and agile methodology fits perfectly with this.  By using A/B tests, heat maps and other means, it is not only possible to create good user interfaces but to create truly great ones.

We believe that excellent user experience is a coming together of business and experience analysis, marketing, graphical design, information architecture and engineering.  We work with clients and end-users to understand the UI, Usability and UX needs of the products, applications, websites and mobile applications we design, engineer and build.  We also collaborate with specialised design and user experience agencies.

We work with start-ups, growing companies and large organisations and corporates to create great user interfaces.

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