GPT-4 Turbo

GPT-4 Turbo: Business Potential with Generative AI

Almost one year back, Open-AI released ChatGPT, which started a new era of Artificial Intelligence development. Since then, many other companies have released solutions based on similar technologies. In the middle of March, they released ChatGPT-4, which was a much better but paid-for model. However, at its Annual DevDay conference last week, they released the most significant tool update –  GPT-4 Turbo. The new release emerges as a game-changer. With its comprehensive knowledge base updated to be more relevant, GPT-4 Turbo provides the latest data and trends essential for rapidly evolving sectors.

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– Error when posting long texts in earlier versions of ChatGPT

This article explores the various facets of GPT-4 Turbo, highlighting its expansive capabilities, such as processing up to 128,000 context tokens, the advent of personalised chatbots transforming customer service, and the innovative features for creating imagery and art. Furthermore, it discusses the introduction of the GPT Store, a platform for showcasing and monetising custom-built GPT applications, and OpenAI’s integration of various AI tools into a cohesive interface. In its new announcement, Open-AI also firmly committed to defending its users in case of copyright issues when using the material produced, a pivotal move for businesses relying heavily on AI in creative sectors.

I have only started using it, and as far as I can see, it lives up to its promises!

Enhanced Knowledge and Real-Time Information

I guess we all have struggled with the fact that the earlier versions of ChatGPT were not trained on data after September 2021. With the help of Bing, ChatGPT could find and use things on the web. But it was not quite the same thing as having been trained on the data in the first place. One of the standout features of GPT-4 Turbo is its comprehensive knowledge base, updated until April 2023. This update means businesses can access the latest data and trends, which is crucial for rapidly evolving sectors. This feature alone elevates GPT-4 Turbo from a mere tool to an essential asset for strategic planning and informed decision-making.

Expanding Capabilities with Extended Input

GPT-4 Turbo’s ability to process up to 128,000 context tokens, roughly the equivalent of 300 book pages, represents a significant leap in handling extensive documents. This expansion is particularly beneficial for legal, financial services, and education sectors, where managing large volumes of information is commonplace. It enables our team to efficiently process and summarise large datasets and extensive reports, enhancing efficiency and understanding.

Personalised Chatbots: Revolutionising Customer Service

OpenAI introduced several GPT-4 Turbo chatbots, which will transform customer service and user experience. These tailored AI agents can handle queries, provide specialised assistance, and offer more personalised interactions.

The following list of personalised chatbots is based on what is available as of November 12, 2023,

  • Imagery and Art Creation: Features like DALL·E and Cosmic Dream open up vast possibilities in visual creativity.
  • Data and Tech Assistance: Tools like Data Analysis and Tech Support Advisor simplify complex tasks.
  • Games and Entertainment: From board game explanations to mocktail recipes, GPT-4 Turbo caters to leisure activities.
  • Writing and Communication Support: It includes aids like The Negotiator and Creative Writing Coach to enhance specific skills.
  • Educational and Practical Assistance: GPT-4 Turbo offers practice, forging from laundry advice to math tutoring.

Other new features

Among the other features introduced is the GPT Store, a platform dedicated to showcasing and monetising custom-built GPT applications. This marketplace offers businesses an opportunity to display their unique AI solutions, fostering an environment of innovation and creativity. More importantly, it provides a new avenue for revenue generation, representing a significant leap in AI application and commercialisation. This initiative encourages the growth and diversification of AI solutions and supports the broader AI industry by creating a hub for cutting-edge applications.

In addition to the GPT Store, OpenAI has integrated various AI tools into a cohesive interface. By consolidating functionalities like data analysis, document searches, and more into one platform, OpenAI achieves a more efficient workflow. This leads to increased productivity, as users can now access more AI capabilities in a unified and user-friendly manner. Integrating these tools into a single interface reflects OpenAI’s focus on enhancing usability and efficiency, catering to the evolving needs of its diverse user base.

Navigating the Legal Landscape

Navigating copyright infringement in AI-generated content is a pressing issue, especially for businesses relying on AI to create and distribute content. This concern is mainly due to the possibility that AI-generated material might inadvertently mirror existing copyrighted works. Given the advanced capabilities of AI systems like GPT-4 Turbo to draw from and synthesize a wide range of sources, there is a risk that their output could inadvertently replicate copyrighted material, leading to potential legal complexities.

In its announcement, Open-AI committed to defending its users in case of copyright issues when using the material produced. This commitment marks a crucial development in addressing these challenges. This support is precious for businesses that depend on AI for content creation, as it safeguards against possible legal disputes. Such a move reduces the worries associated with employing AI in creative endeavours, encouraging more businesses to harness the advantages of AI-generated content without the fear of legal issues.

This development is critical in enabling AI’s practical and responsible use in creative sectors. It demonstrates an understanding of the intricacies of discerning copyright infringements in AI-generated content, paving the way for a secure and innovative environment where AI can be utilized to its full potential in creative industries.


GPT-4 Turbo is a technological advancement and a transformative tool. From accessing cutting-edge information to crafting personalised customer experiences and exploring the potential of AI in novel ways, GPT-4 Turbo presents a range of benefits that cater to a wide array of business needs.

Do you need help with developing AI solutions?

If you need help using Artificial Intelligence in your solutions, don’t hesitate to contact us at Gislen Software. We have experts with the necessary skills and experience. Whether you face technical challenges or need strategic guidance, we are here to help you reach your goals. Contact us today to discuss how we can support your upgrade!

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