We seek a highly motivated and self-going Digital Marketing Assistant to join a Swedish-owned Indian software company in Chennai. The ideal candidate will be responsible for various marketing activities, including lead generation, content creation, SEO, paid search ads, social media marketing, and overall digital marketing support.
Key Responsibilities:
- Utilise CRM systems (preferably vTiger, but any CRM would do) and LinkedIn Sales Navigator to generate and qualify leads
- Using MarTech (Automation and Data-driven marketing technologies)
- Create high-quality content
- Ensure the content of our website is up-to-date and optimized for search engines (WordPress experience preferred)
- Manage and execute paid search advertising campaigns, track performance and adjust accordingly
- Implement and manage social media campaigns on various platforms such as Linkedin, Facebook, and Twitter
- Work with the Managing Director to analyse and report on campaign performance, adjusting and refining strategies as necessary
- Coordinate and produce visual and other material, including videos, webinars, photos, blogs, and articles
- Assist in implementing marketing campaigns
- Undertake ad-hoc marketing projects
Additional Responsibilities:
- Respond to general marketing inquiries and requests from the sales team
- Collaborate with our production team on various projects and campaigns
- Assist in writing proposals and preparing sales negotiations.
- Attend and participate in marketing team meetings, sharing insights and ideas to improve our marketing efforts continually
Requirements:
- Bachelor’s degree in marketing, business, or a related field
- 3+ years of experience in marketing, preferably in a B2B environment
- Strong written and verbal communication skills, with fluent English
- Ability to work independently and collaboratively as part of a team
- Excellent organisational skills and attention to detail
- Proficient with Microsoft Office, WordPress, CRM systems and LinkedIn Sales Navigator
- Excellent communication skills, fluency in English
- Analytical thinking, Problem-Solving – thinking outside the box
- Good interpersonal skills
- Organised, resourceful and autonomous
- Good multi-tasking-skills
- Good team player
- Self-supervising, self-motivated, and well-organized
- Proactive and positive approach
Preferred skills:
- Experience in using AI tools for marketing
- Experience working with SEO
- Experience using freelancers
- Experience with video tools such as OBS Studio and possibly video editing tools
- Experience in marketing to European clients
- Understanding of the software consulting business sector
This position is full-time and on-site in Chennai. If you have a passion for digital marketing, thrive in a fast-paced environment and want to grow your skills and career with a dynamic software company, then we want to hear from you!